Ashley's Blog

The movie Bend It Like Beckham was filmed in 2002 in West London and was directed by Gurinder Chadha, grossing more than $75 million worldwide on a $6 million budget (Numbers, 2019). The movie focuses on the essence of British national culture; football (or soccer to some Australians), the collective idealisation of a heroic football identity – DavidContinue reading "Movie – BCM111 Bend It Like Beckham"

Source : https://www.mememaker.net/meme/you-slippery-gypsy-you-have-my-seal-of-approval On the rare occasion I sit down and watch whatever my family is watching on the television. Which would usually be Home and Away or The Bachelor, but I have never really had any interest in shows like this because I am always working at night-time when these shows are on. IContinue reading "Television – BCM111"

Throughout the ideating stage of my Digital Artefact, I brainstormed my ideas, observed my audience and began producing content. As I create my online presence, it is important that I develop and communicate new ideas as a step to the ideating process. As discussed in my project pitch, I am aiming to use my DAContinue reading "Ideating – Beauty By Ash DA BCM114"

Continuing on from my BCM112 digital artefact, I will focus my BCM114 artefact on my Makeup artistry business ‘Beauty by Ash’. I decided to create a space for people to learn how to create makeup looks and integrate these tips into their own makeup routine, learn about products and their ingredients and for customers andContinue reading "Digital Artefact Pitch – Beauty By Ash"

My digital artefact is my makeup artistry business called ‘Beauty by Ash’. Beauty by Ash operates on an Instagram account that focuses on client makeup and makeup tutorials. I developed this project because I wanted to expand my business and use this project in a way that helps me find what my audience wants to seeContinue reading "Digital Artefact"

https://soundcloud.com/user-83680543/bcm112-week-12 With over 400 million cameras being placed across China, everyone is continuously being recorded, their every move recorded as if within a “digital big brother.”The social credit system works through AI technology and is designed to “value and engineer better individual behaviour by establishing the scores of citizens and awarding the trustworthy and punishing theContinue reading "Week 12: Algorithmic Control BCM112"

Open vs Closed source software?? Whatttttt After doing some research on these terms I have found definitions that helped me understand these concepts a little better. Computer-based programs are made using source code, which is the “technical blueprint that tells a program how to function.” Open source software is “available for the general public to use and modifyContinue reading "Week 11: Ideologies of control BCM112"

Copyright is a legal means of protecting an author’s work. It is a type of intellectual property that provides exclusive publication, distribution, and usage rights for the author. I myself have gotten ‘done’ for plagiarism on Instagram a few times, by using another creator’s music as background music for makeup tutorials as a result my videos areContinue reading "Week 10: Intellectual property & Copyright BCM112"

“Hyperreality is used in semiotics and postmodern philosophy to describe an inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced post-modern societies.”  Today’s society relies extremely on the media, so there is no question that the media has great influence on our lives. Like it or not, we live inContinue reading "Week 9: Hyperreality BCM112"

A schema or more commonly known as a frame refers to a cognitive framework or concept that helps organise and interpret information. A frame merely occurs in our head, we mentally sort a person, place or object into, in order to assist us in interpreting a mass amount of information. We are presented to numerous types of advertisementContinue reading "Week 8: Framing BCM112"